Unity Analytics incident report

23 March 2020


It has come to our attention that Unity Analytics has been enabled for Pop Pixie since the launch of the demo in March 2019.

We responded immediately to this by releasing a build of Pop Pixie (v1.0.2) that disables Unity Analytics. We recommend that everyone updates to this version to prevent any further data being sent to Unity's servers.

All collected data has been deleted using the data reset feature of Unity Analytics.

What data was collected

According to Unity's Privacy Policy, Unity may have collected the following types of information:

  • IP address
  • Device name
  • Device characteristics
  • Device identifiers

How was the data used

All processing and usage of collected data was conducted by Unity, rather than ourselves.

Unity may have used the collected data for a variety of purposes, some of which are listed below. For a comprehensive list, see Unity's Privacy Policy.

  • "To analyze use of the relevant ad, site, game, product, or software; test changes and improvements; to personalize your experiences, and; to identify and suggest connections with other Users;"
  • "To perform analytics and research aimed at improving the accuracy, effectiveness, usability, or popularity of products and services that Unity and Developers provide;"
  • "To create and share statistics and reports regarding aggregate usage of Unity-powered apps;"
  • "To deliver and target advertising, including personalized ads;"
  • "To inform Users of new products and services, including promotional offers; and"
  • "To contact you with information that we believe will be of interest to you."
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